S-05 · Analytics, Reports & Dashboards
GA4, Google Tag Manager, Looker Studio, and Tableau. We wire up tracking that measures the right things, define the KPIs tied to your revenue, and deliver automated dashboards with plain-English commentary explaining what moved and why.
GA4 property configuration, Google Tag Manager containers, event and conversion definitions, cross-domain tracking, internal traffic filters, and channel groupings that match how you actually spend. Done first, because everything downstream inherits its mistakes.
Looker Studio and Tableau dashboards that refresh themselves, built to be read rather than admired. One view for the owner who wants three numbers, another for whoever runs the channel and needs the detail behind them.
Marketing data is scattered across ad platforms, email tools, the CRM, and the site, and each one reports its own flattering version of the same conversion. We consolidate the sources so channels are compared on the same basis, using SQL and regex where the data needs real cleaning.
Weekly, monthly, or quarterly reporting against agreed KPIs, plus ad-hoc analysis when a number moves and nobody knows why. The deliverable is a decision you can make, not a stack of charts to file.
What you end up with
Most analytics engagements start in the wrong place, with a tool. We start with the questions the business needs answered, work backward to the metrics that answer them, and only then decide what has to be tracked. That order is what keeps a dashboard to a readable size instead of growing into forty tiles nobody opens.
Then we check what is already there. The most common finding in an audit is that a company has been reporting confidently for years on numbers that were never measuring what they thought: conversions double counting, a filter that was never applied, a tag firing on the wrong page. Fixing that usually changes the story more than any new report would.
You keep the accounts. Properties, containers, and dashboards are built in your accounts, documented, and handed over. If we stop working together, the measurement infrastructure and its history stay with you.
Installed is not the same as configured. A default GA4 property records page views and little else: no conversion definitions tied to your revenue, no cross-domain handling, no internal traffic filters, no channel grouping that matches how you actually spend. The most common finding in an audit is that a business has been reporting confidently on numbers that were never measuring what they thought.
A dashboard answers what happened and stays current on its own. A report answers why it happened, and it needs a person. We build the dashboard so nobody has to assemble numbers by hand, then write the commentary that turns a chart into a decision. A dashboard with nobody interpreting it is a screensaver.
Yes. Marketing performance lives in several places at once: Google Ads, Meta, email platforms, CRM records, and the site itself. We integrate those sources into one view so channels are compared on the same basis, rather than each platform reporting its own flattering version of the same conversion.
We start from the business outcome and work backward. If the goal is qualified leads, then sessions and bounce rate are diagnostics, not KPIs. Each metric on a dashboard has to answer a question somebody actually asks, and anything that cannot be tied to a decision comes off the report.
It can. Once you are collecting behavioral data, CCPA and GDPR obligations may apply depending on who your visitors are, and your privacy policy needs to describe what you actually collect rather than boilerplate. We set up consent management alongside tracking so the measurement and the disclosure match.
Usually, yes, and it is one of the fastest wins available. A monthly report assembled by copying numbers between spreadsheets costs hours and introduces errors nobody catches. Automating the collection frees that time for the interpretation, which is the part that was always worth paying for.
C/ Contact
Tell us what you are reporting on today and what decisions it is supposed to inform. We will tell you what is missing.
Email the crew → [email protected] · Los Angeles, CA